Exact(55)
I.B.M. dubbed its Internet idea "e-business" and marketed it hard and successfully.
When Soylent introduced its Green line to consumers, the company marketed it as a more efficient, "plankton-based" alternative to the Soylent classic Red and Yellow.
They promptly marketed it for "skin rejuvenation".
"I probably could have marketed it better," Mr. Weinstein said.
Urban Outfitters initially marketed it as "an antiwar woven scarf".
Sony also marketed it with lots of television and print ads.
To this day, he assumes his agent marketed it as some kind of parody.
Pontiac called it the Sportable, while Olds and Buick marketed it as the Trans-Portable.
Similar(3)
We initiated it actually in 2009 and test-marketed it and found it to be extremely well-received and so we went national with it this year.
In Liverpool, a handful of enterprising smugglers brought in huge shipments in the early 80s and 'marketed' it as a non-addictive, smokeable high.
The society is concerned about how untested stem cell treatments are marketed it even created a Web site to educate patients—and supports rigorous testing.
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