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Levin sees the breadth of Toronto's academic offering, its vibrant student life, history, alumni and pleasant surroundings as highly marketable aspects – "so those are the are the kind of messages we want to communicate".
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She has no clearly marketable look.
Besides the need to make marketable products, other aspects of today's biotechnology and pharmacology also demand practicality.
Marketable assets include lead actor Nicole Kidman.
That helps explain a relative lack of marketable assets.
If you want to look marketable, go to the gym.
Then her boho look became marketable.
For this reason, they are often the progenitors of much of what eventually gains acceptance as "feminism," which then gets stripped-bare to contain the most attention-worthy aspects of to create the "marketable" version.
These fit together in the context of how, after a lead candidate is discovered, a drug should be optimized by taking account of all aspects to be successfully developed as a marketable product.
They let someone else do the risky business of wild leaps, then swoop in behind with an offering that funnels some aspect of the innovation into a more marketable (cheaper? watered down? easier to obtain?) package -- and dominates.
Apart from technical aspects, one of the main drivers behind innovation are marketable results.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com