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In order to measure the marketability stage Park and De [35] suggest using as input "revenue" and output "customer satisfaction".
Instead of the four stages (productivity, profitability, marketability and overall efficiency) proposed by Park and De [35], we used three stages (productivity, profitability, and overall efficiency) due to the difficulties in obtaining data measuring the marketability stage, namely customer satisfaction.
Indeed, we do not use marketability stage but it does not bring inconvenience to attain our goal because the stages adopted will allow analysing the efficiency in terms of productivity, profitability and overall efficiency.
Similar(57)
Each presenter had a brisk four minutes to convey not only the science, but also the final-product marketability of their early-stage technologies.
Each branch had a certain amount of marketability and profitability level, where the marketability played as a leader and the profitability level served as a follower.
Roma VF tomato harvested at mature green stage maintained better chemical quality and marketability during storage.
It certainly gives her a leg up in the marketability category among female athletes".
Park and De [35] developed an alternative approach to efficiency measurement of seaports using DEA, which they refer to as a "Four-Stage DEA Method": i) productivity; ii) profitability; iii) marketability, and iv) overall efficiency.
Performing in Syria and the rest of the Middle East remains a tough proposition, if only because production companies and event organizers are more interested in staging pop music concerts, with their mass appeal and easy marketability.
Proving yourself marketable through social media, can greatly help your marketability in the long-term.
Park and De [38] adopted the four-stage DEA model, which is used in order to evaluate the productivity, profitability, marketability and, finally, the overall efficiency of each port.
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CEO of Professional Science Editing for Scientists @ prosciediting.com