"marketability" is a correct and usable word in written English.
It can be used to refer to the ability of a product or service to be effectively and profitably marketed to a given target audience. For example, "The company has invested heavily in ensuring that its new product has a high level of marketability in order to maximize its sales potential."
Having come up as a marketer at Universal Pictures, which he ran from 2009 to 2013, Fogelson believes that seventy-five per cent of a movie's success is due to its marketing and its marketability.
In a candid discussion of the bank's new relationship with the club, Mr Laws also said that Standard would like Liverpool to recruit Asian players to capitalize on their marketability in that continent, where Standard have a huge market.
"If we weren't making decisions based on marketability, John Malkovich would be in every movie," a top studio marketer says.
But time is short for image-transformation especially when the marketabimage-transformation especiallydoubt.
For sheer marketability of personality, there is little to choose.
Assessing their costs, their risks, their marketability, attending doggedly to every detail, Mr Littlejohn provides a sort of deadpan breakdown of what will pass as saleable poshness with the public.Mr Littlejohn is an American; he carries no social baggage.
Simply putting books in a box seems to do wonders for their marketability; so, it seems, can a set of fresh illustrations, as in the case of Clement Clarke Moore's 19th-century classic, "The Night Before Christmas", which appears twice in the American top ten.
"The Blue Planet", for instance, a co-production with Discovery Communications, an American media group, is regarded as a successful blend of quality and marketability.
Considerably taller buildings are possible with current technology, but their erection also depends on general economic considerations and the resulting marketability of floor space.
A further reason for the decline of dower is that a system of marital rights in real estate that cannot be defeated by sale, gift, mortgage, or will of the owner-spouse came to be seen as a clog on marketability and a threat to the security of titles.
Any legal error, no matter how detailed or minute, may cause a defect in the title that impairs its marketability.
