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In the $2.2 billion sugarless gum market, Stride is the fourth largest-selling brand with an 8.9 percent share of the market and $200 million in sales for the 52 weeks ending April 18, according to SymphonyIRI Group, a market research firm whose data does not include Wal-Mart.
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More emphasis will go into marketing the Stride service and making it easier to use, Patel said.
They took the revolution of the market economy in stride; if a product became available and was in demand, shops immediately stocked it.
For her part, Bliss-Moreau is taking the job market struggle in stride, for now.
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From its introduction in 2006 through 2011, Stride marketed itself as "the ridiculously long-lasting gum".
That's especially evident in the spring, as the year-round markets hit their stride and the seasonal ones reopen.
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