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Those steps sound straightforward enough, but market shaping is actually fraught with complexities, from government red tape to politics.
Overall, the findings indicate that cost-related impacts are less relevant to stakeholders than various market shaping aspects.
Some government bodies, including the U.S. Agency for International Development, have begun experimenting with various market shaping approaches but may need input from the private sector.
A successful market shaping initiative requires identifying a problem, evaluating science- or technology-based solutions, selecting a specific target population, designing and implementing an intervention, and assessing impact.
"Advertising is down this year, but we're very enthusiastic for the market shaping up 18 months to two years from now," said Eric Scheirer, an analyst with Forrester Research, an Internet consulting firm.
Governments often lack the expertise to support a market shaping initiative with a private-sector partner, and many agencies "have little or no capacity to interact in a productive way with the research community," says Kalil.
Similar(41)
What happens beyond the market shapes the rules of the game for market competition.
Only a market, shaped by regulations and incentives to stimulate massive innovation in clean, emission-free power sources can make a dent in global warming.
The heady tumult of those early days in China's stock market shaped what would become Xu's signature style: Buy quickly, sell quickly and always go big.
–American Express, Visa, MasterCard: How the big three respond to complaints and legislative constraints will determine how this market shapes up in the future.
As a matter of fact, it is the third largest coffee-importing country in the world, with an internal market shaped by high prices, high quality, and high costs of production.
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