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Though most of the truly futuristic projects are probably years from the commercial market, scientists say that after a lull, artificial intelligence has rapidly grown far more sophisticated.
But now, 10 years after Herceptin reached the market, scientists are finding that the various tests — some approved by the F.D.A., some not — can be inaccurate.
With several years of research and development required before the creation of a minimum viable product and another several years to market, scientists need significant funding in order to commercialize their scientific discoveries.
For example, as materials science plays a central role in developing innovative technologies for the growing energy market, scientists like Arindam Ghosh at IISc are advancing materials research in graphene for solar cells and nanoelectronics.
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Moving beyond the traditional "features-and-benefits" marketing that was developed by marketing scientists for the industrial age, Schmitt presents a revolutionary approach for the branding and information age.
While there, he led a team of senior analysts and marketing scientists to build advanced optimization and marketing-mix models for measurable and effective TV and digital media investment strategies.
Artificial intelligence (AI), in particular, can fill these gaps by automating the right skills and freeing up time for others, leading to the rise of the "citizen marketing scientist" — marketers equipped with the tools and abilities they need in this evolving industry.
George Gallate joined RKG, Charlottesville, Va., as chief executive, assuming duties from George Michie, who will become chief marketing scientist.
Pete Meyers, marketing scientist at SEO software and tools firm Moz, pointed to radio as a potential model, but said there will be a lot of trial and error.
With a bachelor's degree in computer science and a PhD in cognitive psychology, Dr. Pete is the "marketing scientist" at Moz.
When applied to marketing and AI, this idea could be applied to a "citizen marketing scientist" — in other words, a person who can use and interpret machine learning and AI tools without having the background required to, say, create and program them.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com