market position

USAGE SUMMARY

"market position" is correct and usable in written English.
You can use this phrase to refer to the relative standing that a company or product has in a particular marketplace when compared to its competitors. For example, "The company has been working hard to improve their market position by introducing new product lines to their catalog."

✓ Grammatically correct

News & Media

Formal & Business

Science

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

And consider market position.

Harvard Business Review

The first is ABC's market position.

The Economist

What is our market position?

The New York Times

Explorer's market position has since badly eroded.

The New York Times

This market position is extremely hard to replicate.

The Economist

The company has a strong market position, Mr. Herrmann said.

The New York Times

"Their fund-raising and student market position are incredibly strong".

The New York Times

The financial stability and market position of the company.

Harvard Business Review

Raychem's powerful market position has contributed to outstanding financial performance.

Harvard Business Review

When you have the leading market position, you have the desire to maintain it.

Yale University

"Google is using its dominant market position and power to get its way," Mr. Keese said.

The New York Times - Tech

Expert writing Tips

Best practice

When analyzing a company's "market position", consider both quantitative metrics like market share and qualitative factors such as brand perception and customer loyalty.

Common error

Don't mistake "market position" (where you stand) with your marketing strategy (how you plan to get there). Your marketing efforts should aim to improve your market position, but they are not the same thing.

Linguistic Context

The phrase "market position" functions primarily as a noun phrase, identifying a company's or product's standing within a specific market. Ludwig provides numerous examples illustrating its use in describing competitive landscapes and business strategy. It often serves as the subject or object of sentences analyzing business performance or strategic decisions.

Expression frequency: Very common

Frequent in

News & Media

45%

Formal & Business

35%

Science

20%

Less common in

Academia

0%

Encyclopedias

0%

Wiki

0%

Ludwig's WRAP-UP

In summary, "market position" is a common noun phrase used to describe a company's standing within a market, as confirmed by Ludwig. It's predominantly used in professional contexts like news reporting, business analysis, and strategic planning. The phrase is grammatically sound and frequently appears in reputable sources such as Forbes, The New York Times, and The Economist. When using the term, ensure you differentiate it from related concepts like marketing strategy and "market share". According to Ludwig, the phrase is correct and usable in written English.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

competitive standing

Focuses more on the competitive aspect of the position.

market share

Refers specifically to the percentage of a market controlled by a company.

industry ranking

Highlights the order or level within an industry.

competitive advantage

Emphasizes the factors that allow a company to outperform its rivals.

relative market strength

Indicates the power a company wields in comparison to others in the market.

strategic placement

Focuses on the intentional positioning within the market.

market leadership

Suggests a dominant position in the market.

competitive footing

Implies the stability and readiness to compete in the market.

business prominence

Highlights the visibility and importance of a business in its market.

economic influence

Emphasizes the power a company has over the market's economy.

FAQs

How can a company improve its "market position"?

A company can improve its "market position" through strategies like product innovation, effective marketing, competitive pricing, and superior customer service. These efforts aim to increase market share and enhance brand perception.

What factors influence a company's "market position"?

Several factors influence a company's "market position", including the strength of its brand, the quality of its products or services, its pricing strategy, the effectiveness of its marketing campaigns, and the level of competition in the market.

What's the difference between "market position" and "market share"?

"Market position" is a broader concept encompassing a company's overall standing in the market, while "market share" specifically refers to the percentage of total sales in a market captured by a company. Market share is one factor influencing market position.

Why is it important for a company to understand its "market position"?

Understanding its "market position" allows a company to identify its strengths and weaknesses relative to competitors. This knowledge informs strategic decisions about resource allocation, product development, and marketing efforts, ultimately aiming to improve competitiveness and profitability.