Exact(5)
Technology or market orientations appear almost equally as basic motivations for company participation in the programme.
Strong entrepreneurial and market orientations, leads to a different approach and perspective to the marketing function.
On the contrary, a number of studies reported a positive relationship between market orientations; formalisation and centralisation.
In a study based on Chinese firms (Liu et al., 2011), entrepreneurial and market orientations were employed as two mediating mechanisms between ownership concentration and export intensity.
Unfortunately, this has resulted in otherwise well-intentioned CBPR projects contributing to the state's ability to penetrate the community and voluntary sector through partnerships that obtain community consensus to reinforce core market orientations (Larner and Craig 2005).
Similar(55)
Businesses with high market orientation tend to enjoy higher profitability than less market-oriented businesses.
These marketing-related paths are further strengthened by the positive correlation between market orientation and marketing innovation intensity (hypothesis 1).
That's not only due to markets, but, certainly, market orientation and trade were the major factors responsible for that.
Figure 5 Emerging market orientation.
Market orientation also significantly impacts marketing capabilities.
Entrepreneurial orientation has significant impact on market orientation.
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