Sentence examples for market orientation model from inspiring English sources

Kuada and Buatsi (2005) conclude that formalisation has no role in the market orientation model.

Dwairi et al. (2007) replicated Kohli and Jaworski's (1990), and Jaworski and Kohli's (1993) entire market orientation model in Jordan to investigate MO and business performance.

They report that their findings generally resonate with the results of Jaworski and Kohli (1993) and offer empirical support for the robustness of Kohli and Jaworski (1990) and Jaworski and Kohli's (1993) market orientation model.

Structural equation modelling (SEM) is a statistical method that enables researchers to measure interactions between unobservable variables (such as a market orientation or entrepreneurial orientation) in complex models when data sets are small.

Furthermore, by modelling both a market orientation and an entrepreneurial orientation, we are able to observe how increases in these strategic resources may directly and indirectly influence expectations of future performance.

By blended model he spoke about the merging of a market oriented approach and social value creating mission: "When we are referring to an enterprise with a social mission that is being fulfilled with a market-oriented approach, we are refereeing to one with a blended model that is inclusive of market orientation as well as social value creation".

"When we are referring to an enterprise with a social mission that is being fulfilled with a market-oriented approach, we are refereeing to one with a blended model that is inclusive of market orientation as well as social value creation".

Using a partial least squares structural equation model and data from a 2013 survey, this paper models the effect of a market orientation and entrepreneurial orientation on satisfaction with current performance and expected future performance for agricultural firms in Ontario, Canada.

Moreover, if these initiatives are valued by the target market, as part of the conceptualisation theoretical contributions a model of significant factors determining market orientation and corporate social responsibility was developed.

Market orientation is borrowed from the for-profit business models to act as enablers for achieving scalability and sustainability of the social mission.

As the key variables in our proposed model are unobservable (i.e. market orientation, entrepreneurial orientation), we must measure these using multiple items from the survey.