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Discover LudwigThe phrase "market orientation" is correct and usable in written English.
You can use this phrase to refer to a company's strategy of focusing on customer needs, preferences, and patterns when developing services or products. For example, "The company adopted a market orientation to ensure that their new product would be successful in the market."
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Businesses with high market orientation tend to enjoy higher profitability than less market-oriented businesses.
Women's Empowerment in Indian Agriculture: Does Market Orientation of Farming Systems Matter?
The marketing literature documents inconsistent results on the link between Market Orientation (MO) and innovation performance.
Market orientation (MO) research is beset with conceptual and measurement difficulties.
The predominant strategic thrust of Carrier Corporation is a strong market orientation and responsiveness to customers.
The results reveal that market orientation and entrepreneurial orientation significantly influences learning orientation, respectively.
That's not only due to markets, but, certainly, market orientation and trade were the major factors responsible for that.
It's the attempt to preserve our market orientation and be a kind of welfare state that creates the problem.
Figure 5 Emerging market orientation.
Market orientation also significantly impacts marketing capabilities.
Entrepreneurial orientation has significant impact on market orientation.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com