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Only a few franchises, including some in the smaller markets, know how to do it.
INVESTORS in emerging markets know how quickly things can turn sour.
Marketers know how to market.
The Fed knew how to communicate, and more important the markets knew how to listen.
"We realized that not all users in some of these markets knew how or wanted to type into the search box, so we surfaced results for them," Ko said.
"Los Angeles, being a large media market, I know how to handle the interviews and conference calls like this and television interviews," Sanchez said.
"It's only a hard sell if the customer doesn't want your product, so know your customer, know your market and know how your brand fits into communicating your message to that consumer".
This shift will require financial markets to know how to value a business' values, including responsibility to the community and environment, alongside the traditional financial bottom line.
Apple marketing folks know how to push all the right buttons.
Smart marketing executives know how to develop unique product-positioning strategies that highlight a product's true value.
Unlike Uhse, the West German stock market did not know how to react to the tidal wave of new consumers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com