This development is not surprising but simply one, clinical aspect of a larger phenomenon: the use of the consumer population as the subjects of "market experimentation".
In the language of research, Ms. Hoffman is taking the world of market experimentation and moving from a controlled environment to something that more closely resembles a field experiment: watching how things happen in the real world.
But some critics–especially those in the academy continue to suffer from a "static snapshot" mentality and fail to appreciate this dynamic process of market experimentation and entrepreneurialism.
After a string of financial scandals and crises, a quarter century of deregulation and free-market experimentation is giving way to a new round of big-government financial regulation, regardless of who captures the White House, experts say.
Ravitch would like to see Duncan devote the resources at his disposal not to free-market experimentation but to "common-sense, real-world things," like enriching curricula, decreasing class sizes, maintaining school buildings, improving (rather than closing) low-performing schools, and working with social-service agencies to make sure schoolchildren are healthy enough to learn.
Evernote is already developing or has developed software for Android Wear, Pebble, Google Glass, Samsung Gear and more, and Libin told me that while it's far too early to pick a winner, or to pretend that anything they're doing now will look at all like finished products available to a mature wearables market, the experimentation isn't considered optional at his company.
If Europe were going to catch up with the United States, it needed to encourage the sort of market-based experimentation that takes place on this side of the Atlantic, Jungen argued.
We are interested in further understanding the dynamics between entrepreneurial experimentation, market formation, and institutional contexts, together playing a decisive role for successful diffusion of such technologies.
With the brand's diversification into myriad market niches and experimentation with often distracting electronic "enhancements", the focus on the driving experience may, at such a time in the company's history, seem anachronistic.
For much of his career, Mr. Xi, 57, presided over booming areas on the east coast that have been at the forefront of China's experimentation with market authoritarianism, which has included attracting foreign investment, putting party cells in private companies and expanding government support for model entrepreneurs.
Sample items include: "Our aim was to search for information to refine common methods and ideas in solving problems in the project"; "We preferred to collect information with no identifiable strategic market needs to ensure experimentation in the project" etc.
