As you can see, many variables influence a market's desirability.
We have observed an even stronger effect in Cambodia when this strategy was complemented with social marketing around desirability and affordable replacement cartridge costs.
Today the licensing, i.e., securing rights for say World Cup Soccer, for the next 10 years, insures the strength of a brand, consistency of marketing and its desirability to consumers.
Besides, desirability and market segments of product prototypes were identified.
The strength of that market combined with the desirability of the city-owned False Creek site provided the local government with an opportunity to profit from the Olympic Village without the headaches of financing and supervising its construction.
Perhaps a loose criterion for judging the desirability of different market structures is American economist William Baumol's concept of "contestable markets": if a market is easy to enter and to exit, it is "contestable" and hence workably competitive.
This study tests the hypothesis that people also make distinct procedural justice judgments about markets which independently shape their rating of the desirability of using markets.
HOWEVER, forcibly the stock market may be asserting the desirability of liquidation, there are no signs that managements are giving serious consideration to the issue.
Moreover, the products, soulful as they were, weren't of the quality and desirability the consumer market would want.
