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Whether an organization is right-sizing or life-sizing, corporate marketing makes content memorable, inspires influencers (e.g., journalists and analysts) to endorse and recommend the company, dynamically interjects into market conversations on social media, alters perceptions, advances the company's narrative at every event, amplifies the authentic brand and puts it all in context.
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Millennials have relentlessly been at the center of branding and marketing conversations over the last few years.
We need the artists in the marketing conversations.
They are in the business of engaging audiences and are best in class at what they do, which is why it kills me when they are often not in the room for the marketing conversations.
It's an interesting sales versus marketing conversation.
At 66 million strong, why have we faded into near obscurity in the marketing conversation?
You know, that overused marketing-speak that makes its way into every marketing conversation geared to impress.
Word-of-mouth is now buzz marketing, viral marketing, community marketing, grassroots marketing, evangelist marketing, product seeding, influencer marketing, cause marketing, conversation creation, brand blogging and referral programs.
In the 20-plus years I have worked in the marketing and data industry, one of the most poignant and pivotal initiatives I have seen cast into the ever-flowing and sometimes murky marketing conversation is identity matching.
"This was a marketing conversation.
We need to stop thinking of this as a "marketing" conversation and begin thinking of it as a "patron" conversation.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com