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I.B.M. hopes to take a big step toward mass-market commercialization of Watson on Tuesday, announcing that the technology will be applied to customer service, broadly defined.
She currently leads managed markets commercialization strategy for Genentech's BioOncology early- and late-stage pipeline assets.
Singhal, S. C. The SOFC-XIII Satellite Seminar, SOFC Market and Commercialization: overview, Okinawa10, (2013).
In-depth knowledge of the local market context is vital.
All that's missing is a favorable market for commercialization.
Beyond markets, the context can be sobering.
SOMAR is a leading pharmaceutical company focused on the development, manufacturing, marketing and commercialization of high-quality products across key market segments in Mexico.
Not only do national contexts matter, but degrees of marketization or commercialization do as well.
In contrast, concentrating on quickly getting to market speeds up commercialization and development, which typically occurs in close collaboration with partners and customers.
This combines research with business development, market analysis, and commercialization skills.
Leigh Ann Bruhn, Director at Avalere Health, advises clients on market access, product commercialization, and value strategy.
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CEO of Professional Science Editing for Scientists @ prosciediting.com