Last Thanksgiving, for example, I discovered that the turkey farmer who had sold at Union Square on Wednesdays for years was disinvited by the person who makes market assignments on the Wednesday before Thanksgiving -- the biggest food shopping day of the year, when an estimated 65,000 people walked through the market.
McCann-Erickson -- part of the McCann-Erickson World Grounita unit of the Interpublic Group of Companies -- will continue to work on a portion of the global lubricants marketing assignment.
Silversea Cruises, Fort Lauderdale, Fla., to the New York office of Fallon Worldwide, part of the Publicis Groupe, to handle a branding and marketing assignment, with spending estimated at $2 million to $3.5 million.
The Subway Restaurants sandwich chain in Milford, Conn., expanded its relationship with Messner Vetere Berger McNamee Schmetterer Euro RSCG in New York, part of the Euro RSCG Worldwide unit of Havas Advertising, by naming a unit, MVBMS Hispanic, to handle its first creative marketing assignment aimed at Spanish-speaking consumers.
And the Consumer Healthcare Division of the Becton Dickinson Company in Franklin Lakes, N.J., named Bates USA in New York, part of the Bates Worldwide unit of the Cordiant Communications Group, to handle what was described as an exploratory consumer branding and integrated marketing assignment for its Ace brand of bandage products.
My first marketing assignment was actually with the Kotex brand.
All of which leaves GM executives with the ultimate marketing assignment.
Some exclusive agreements cover all properties held by a publisher globally; other agreements provide for a property-by-property (or market-by-market) assignment.
In 1951, he began his career at General Foods Corporation, progressing through a variety of marketing assignments.
The Baltimore office, which specializes in direct marketing assignments, will close Aug. 31.
