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Cowan is referring to the miscalculation over margins, which he admits was embarrassing.
That crimped Microsoft's operating margins, which were down slightly compared with 1999.
That limits profit margins, which also depend heavily on market prices.
They're watching volume, because they make their money on the margins, which remain relatively unchanged.
One of Williams's challenges will be to boost margins, which have been on a downward spiral.
Porsche's margins, which were more than 20% last year, would remain in double digits, he added.
Bullish investors point to Facebook's profit margins, which are much bigger than Google's.
Rising labour costs will squeeze profit margins, which are at peak levels.
Not much is going on along the margins, which initially read as dead space.
Diageo's emphasis, according to Mr Walsh, is on protecting profit margins, which are still around 30%.
The difference between these two figures, $400, would represent the trade margins, which figure into GDP.
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