The phrase "marginal customer" is correct and usable in written English.
You can use it to describe a customer who may not be a frequent or loyal buyer of a product or service. They may only make occasional or minimal purchases. Example: The marketing team focused on targeting marginal customers in order to increase sales and attract new clientele.
Similarly, increasing the acquisition rate is likely to draw marginal customers and may negatively impact customer retention rates and margin per customer.
Finance managers may work hard to find lenders willing to extend credit, especially to more marginal customers, he said.
As the risk of default grows, company executives will need to monitor marginal customers closely and tighten sales terms.
That commendable bias leaves the back door open for scruffy newcomers to introduce second- or third-rate products that satisfy marginal customers more interested in low prices than cutting-edge performance.
"We need someone who will run the business for cash" rather than chasing market share and marginal customers, said Patrick Wollenberg, who runs a global media fund for the Robeco fund group in Rotterdam, which has $14.5 billion in assets.
For example, increasing share typically requires bringing in more marginal customers, who inherently are less likely to be satisfied.
This strategy made the company's offerings more accessible to a broader swath of the market, but it's this vast pool of marginal customers who are most impacted by the economic malaise we are experiencing.
If a SC reduces its price in market k the related demand will be increased; also there are two types of customers who can be gained, switching and marginal customers.
Switching customers are those who will definitely buy the products by finding the one with the lowest price, but marginal customers will buy the product only if the price is below a certain level.
(tilde{delta }) is related to the switching customers and (tilde{beta }) is related to marginal customers, also a unit reduction of price increases the demand function by ((tilde{delta } + tilde{beta })).
