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"Such a situation — coupled with an expected sluggish recovery in global car sales in 2010 and persistent overcapacity in the industry — means a material risk that its operating profit margin will remain well below that appropriate for its rating level until 2012 at the earliest and possibly beyond".
Yet in our model we assume the operating profit margin will remain flat at 10%.
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It remains to be seen whether even such slim margins of tolerance will remain for Chinese filmmakers in the current political climate.
And given the competition, margins will remain under pressure.
In the long run, though, Unilever's profit margins will remain considerably plumper than Tesco's.
Although the merger will cut costs and create scale, margins will remain thin.
We do not believe the plan to invest an incremental £100 million goes far enough and believe margins will remain under pressure.
If we have no centralized focus, the serious, innovative work occupying the margins will remain mostly overlooked, appreciated by specialists, but by few others.
As Mr Barnes points out, had pay kept pace with productivity in recent years, profit margins would be around their historic average, not close to a 50-year high.Even if workers continue to lose out in their battle with capital, that does not mean profit margins will remain elevated.
Margins will remain low and limit the ability for an innovator to recoup any investments in R&D or marketing.
Unlike Apple, its margins will remain wafer thin, but the sheer quantity of goods sold should keep revenues flowing and investors happy.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com