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Now the channel behind Norway's marathon "Slow TV" broadcasts – billed as an antidote to the frantic data overload of the internet and twitter – has excelled itself with Piip Show, a strangely addictive "reality-TV show with wild birds".
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For campaigners at mile 22 of a marathon, slowing down is the last thing on their minds.
The second is from Geoff Gilbert, who says: "If Usain Bolt ran the marathon, without slowing up any more than he does in the last bits of the 100m, seems to me he would run it in about an hour and seven minutes.
Given that marathons are slow-burning dramas, with ample time to fill in the typical two-plus-hour broadcast—I say that lovingly, as an enthusiastic fan the innovation has the potential to add an interesting layer of context.
Lebow called it a world record for slow marathon.
Nothing benefits me by running a slow marathon.
But who benefits by stopping him from running "a slow marathon" or perhaps even helping cycling's move to the mainstream again?
Though he cannot be discounted here, lingering fatigue from his marathon victory could slow him.
He's a (slow) marathon runner, who loves travelling, outdoors and sport.
"You get the muscles used to higher, faster workloads and marathon pace feels slower," Salazar said.
Is the ability to run a few slow marathons and raise a few dollars for charity really the extent of the once ruthless champion's ambition?
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com