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Mistakes, in turn, are being made: Apple Maps was a fiasco, and ads, like the company's short-lived Genius ads and last summer's self-absorbed manifesto ad, have been mediocre.
In an interview, Mr. Scott said he felt the fuss over the maps was "a bit of a storm in a teacup" because if the phone weren't so popular, it wouldn't be gaining so much attention.
Lori Baldassare, an assistant to the highway superintendent who as a past president of the Affiliated Brookhaven Civic Organization fought for the creation of councilmanic districts, said the reaction of council members to the street maps "was a perfect example of what district representation is supposed to be.
In a statement, Apple spokeswoman Trudy Muller said the launch of Apple Maps was a major undertaking for the firm.
But on Monday, a spokesman for Google told the newspaper the company had never intended to "defame Rio", and that the person who drew up the maps was a native of the city.
And while some have suggested Apple could've waited longer since there was still time on the contract, Apple clearly didn't want to be left in a position where it seemed like the move to Maps was a strategic failing forced upon it from outside forces, instead of a decision the company made to regain control over its own platform and future.
Similar(51)
But weather maps are a special case.
Travel maps are a recurring visual theme.
Maps are a standard of adventure, fantasy, and science fiction.
The silk maps were a major feature of such recollections.
"To monetize mobile traffic, maps are a critical ingredient".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com