But it remains to be seen how many users will be willing to pay the $30 a month being charged for Wi-Fi access at places like Starbucks, given the monthly communications fees many people already shoulder.
Many users will be willing to pay to avoid those hassles.
But how many users will monitor themselves regularly?
But many users will not apply the updates, warns Lieberman.
The game itself is free to download, and many users will pay nothing.
The iPad makes particular sense for these types of promotions because it's a device that many users will likely be using alongside their phones and televisions at home.
But it remains to be seen how many users will be dissuaded from speaking out on controversial issues, Mr. Hu added.
Despite the brochures and educational Web sites that the antivirus industry churns out, some experts fear that many users will never alter their surfing habits.
Citing popular taxi-hailing smartphone apps Uber and Lfyt, he added: "If something like a flying Uber and flying Lyft will be on the market, I think many users will find this a very efficient way to move," he said.
It is easier to design for residential units than for public buildings, as you never know exactly how many users will access the building daily, you can just estimate the number.
Anyone will be able to visit Wowd's website and perform basic searches, but the company hopes that many users will agree to install Wowd's software on their machines and have their browsing tracked anonymously.
