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Many, many trend pieces and critical essays (I am sure a few of mine are among them) describe affinity groups and clusters that exist only on the page.
Today, of course, savvy is measured in pennies pinched — or at least, that's the consensus of many trend observers (who seem to have forgotten the earlier assessment).
It was also the beginning of many trend pieces that documented us as a wave of gay artists shaking up NYC, a movement the media called "queer hip hop".
As with so many trend stories purporting to warn parents about what their teens are up to, by covering the story, the media has made the problem way worse.
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And as sales have hovered at about $1 billion for the last four years, the company's signature sturdy, conservative apparel is now seen by many trend-conscious consumers as simply expensive and unfashionable.
Like many trend-setting programs, "Broken Streetlights" -- the brainchild of Sergei Skvartsov, now general director of the TV division of Media-MOST -- took a long time reaching the screen.
For many trend-obsessed New Yorkers, perhaps excited by the steady drumbeat of exclamatory travel ads and articles ("10 Perfect Hamptons Inns"), landing an exotic summer vacation is as crucial as sipping a lichee martini at the watering hole of the moment.
But while many trends which seem irreversible, exceptions persist.
Mrs. Pride is as skeptical of many trends in technology and education as she is of many trends in churches.
One could argue that many trends in fashion are born of faux pas.
The saga of this bath reflects many trends of the recent boom.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com