Or perhaps many potential debate viewers were glued to Game 7 of the National League Championship Series.
Many potential black viewers, especially young ones, have little interest in covers of Celine Dion ballads and American soft rock anthems (even Mr. Mthethwa's homage to Ms. Minaj transformed her hyperkinetic pop song into an R.&B.-by-way-of-Broadway ballad).
While UFC's fights are available to buy and stream on their own website, this deal is important because it adds a viewing option where many more potential viewers will likely already have accounts and payment methods on file.
Atchison said this was because he was seen as "unappealing and irritating to many current and potential viewers".
The pundit's "exaggerated tone and style and propensity to offend was out of step with the vision for the programme, and also unappealing and irritating to many current and potential viewers".
The Channel 4 executive claimed the pundit's "exaggerated tone and style, and propensity to offend was out of step with the vision for the programme, and also unappealing and irritating to many current and potential viewers".
Yet either for reasons of professional expediency or because he simply doesn't want to alienate the show's fans, many of whom also would be potential viewers of the movie, Birbiglia doesn't want to appear to be making that criticism.
Facebook and browser games are now a key element of many film and TV marketing campaigns – they're "sticky", they're compelling and they give potential viewers ownership over stories and characters.
