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Too many marketers only see changes after it's too late.
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Many marketers simply fail to understand the emotional and rational context behind consumer decisions.
Many marketers are just beginning to appreciate the fact that they can use search engines to deliver ads to people who are looking for their services, and pay only when the consumer actually engages with them.
Advertising to bicultural Latinos is tricky for many marketers, said Tony Pace, chief marketing officer for Subway.
But, like many marketers, he discovered that his skills are most needed on less accomplished films.
And just as many marketers offer samples and free tryouts of their products, so, too, is SH 130 Concession.
But spots from many marketers misfire -- a disaster when so many people are watching such expensive work.
Yet Pfeffer, like many marketers — like your company, perhaps — has little choice but to go on-line.
Frito-Lay is one of many marketers buying commercials during coverage of the Winter Games but not official sponsors.
Yet Pfeffer, like many marketers — like your company, most likely — has little choice but to go on-line.
But the environment wasn't one that many marketers wanted to appear in, she said.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com