They help retailers manage loyalty cards and targeted, data-driven merchandising.
There have been a lot of new payment startups emerging in the past few years, Davis said, but they're not competing with Swipely for the same customers — Square, for example, has also been adding features for merchants to manage loyalty programs, but Davis said Square businesses tend to be smaller than Swipely's, who normally do at least $1 million a year in credit card sales.
Alliance Data Systems, which manages loyalty and rewards programs for retailers and other companies, slumped 7% after the company issued a disappointing outlook for the current quarter.
Of course in the future you'll pay with your phone, and you'll get offers, manage loyalty programs on your phone.
"The ability to accrue points gives the dispensary a tool to build a deeper relationship with the customer," says Meadow co-founder David Hua. "We've seen a lot of dispensaries fail at managing a loyalty program.
One of the highlights of Apple's iOS 6 launch today is Passbook, the company's new tool for managing your loyalty cards, coupons, boarding passes, movie tickets and similar cards that you may currently be carrying around in your wallet.
Consider, for a moment, the incentive pay structure at Alliance Data Services, a company that manages customer loyalty programs, like air-miles reward plans, and provides private-label credit card programs through its World Financial Network National Bank subsidiary.
RewardsForce: RewardsForce helps casinos manage their loyalty rewards programs.
Swipely, a startup that allows local businesses to manage customer loyalty programs using credit card purchase data, is announcing new features, so those businesses can measure the impact that their online efforts have on in-store sales.
"Willingness to recommend" questions are being increasingly used to measure and manage patient loyalty.
