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And managing down, as the Titanic is sinking, you're not even worried about the deck chairs.
We are actively managing down a slate of significant legacy issues.
When PSA announces its full-year results next month, it is expected to show an improvement in its operating margin for the first time in four years.There is certainly no doubting Mr Streiff's effectiveness when it comes to managing down.
"Indexes and forest footprint disclosure are key opportunities to attract new businesses into managing down their unsustainable use of natural capital," said Mitchell.
The Tories have already spent a long time managing down expectations for the European Parliament elections that will be held on the same day - most of the polls suggesting they'll trail in third behind Labour and UKIP.
We talked a lot about the need for managing down the debt and deficit," he said.
Similar(52)
But can they manage down?
He talks about crises being "managed down".
He remains keen to manage down the line.
"The number of accounts has been managed down," he said.
At the end of 2014, that number has been actively managed down to [£45bn].
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com