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Paradoxically, this model ran counter to the conventional management wisdom of the day.
For instance, he realised that America has no monopoly on management wisdom.
In truth, despite the management wisdom, we tend to be superstitious about loss.
Second, unlike, say, law or accountancy, it has no agreed standards; anybody can call himself a consultant and start dispensing management wisdom.
The last half-century of management wisdom can be understood as a long series of attempts to find a way around the ineluctable logic of displacement of goals.
Many business commentators believed that Yahoo was an exception in this regard, swimming against the tide of management wisdom in this rich information age.
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You could even hear people talk because the Boston management, in its wisdom, was piping pleasant organ music ("Come Go With Me," from the late 1950's) without bombarding the customers with brutal gibberish, as they do in a certain American League ballpark in the borough of the Bronx.
Investors are expected to press management about the wisdom of its strategy to arrive late to the digital game and play catch-up.
One key area, for example, has been its content business, bolstered by acquisitions like Pulse and the push it has made with its "Influencer" network, with public figures like Richard Branson (now with over 2 million followers on LinkedIn) imparting words of management and business wisdom.
A culture that does not grasp the vital interplay between morality and power, which mistakes management techniques for wisdom, which fails to understand that the measure of a civilization is its compassion, not its speed or ability to consume, condemns itself to death".
When Jobs died, iShrines popped up all over the place, personal tributes filled Facebook and his quotable wisdom – management-consultant banalities, for the most part – was passed from inbox to inbox.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com