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Sarah Archer: "It is useful to use the correct terminology for the role but you don't want to sound like a walking management textbook either.
A longstanding approach to marketing strategy discussed in almost every marketing management textbook and taught in most business schools can be summed up as consisting of three Cs, STP, and four Ps.
There is plenty of fodder here for a management textbook.
As a case study in business and marketing, the campaign is still remembered half a century later, with one strategic management textbook saying, "Honda and the Supercub is probably the best known and most debated case in business strategy".
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EVEN in 1992, after Linda Wachner had engineered the leveraged buyout of Warnaco Inc., a sedate maker of intimate apparel, and turned it into a cash machine, taken it public and become a darling of investors, stock analysts and financial writers, few mistook her for the model executive of management textbooks.
Used management textbooks line a company conference room shelf.
Armstrong and Green also note that many management textbooks erroneously "repeat the claim that increasing market share will boost profitability".
James Kirkup at the Telegraph's blog says that often "it reads like a management school textbook written by an evangelical preacher".
There were also many, often clunky, toolkits and management science textbooks.
But Mr. Platt's switch has also brought a management problem the textbooks do not discuss: how does an executive who has already climbed his way to the top, and grown used to the trappings that come with one of corporate America's plum jobs, start anew?
No real entrepreneur will refer to a textbook or management theory; the very principle of which is an anathema to free thought and innovation.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com