Such an approach that integrates manager surveys to inform management experiments could be adapted to any developing research program seeking to be relevant to management audiences.
Yet there has been a major strategic change in recent years at UKTV, and its management believes audience figures and financial performance show it has been effective – but some in the media industry have less willing to accept that it's working.
City Opera was vibrant, authentic, and accessible, a family of artists, staff, management, and audience that I was excited and honored to be a part of".
The 29-year-old Lithuanian made her debut with the orchestra in July 2015 and so impressed musicians, management and audiences alike that she was asked to return in January to conduct a specially arranged concert.
"People are voting with their remotes on what they do want to watch or what they don't want to watch," said Todd Juenger, vice president and general manager of audience research and management at TiVo.
His specialities as described on LinkedIn include "digital marketing strategy, creative collaboration, client consultation, data-driven decision making, project management, emerging technology, audience engagement, mobile, social media".
Mr Syfret said: "The earlier management overestimated the audience they could bring in, and possibly overpaid for rights.
The Mayor on Marketing Mr. Bloomberg, who is working on a new book about management, found an audience eager for his advice in Northern Ireland.
And I once saw him - unrecognised except by management – in the audience at the Donmar Warehouse theatre (was it for Mary Stuart?) – which must be a good sign.
It said the BBC was right to explore different ways of reaching a younger audience – management is proposing to axe BBC3 and take it online only – but rejected the case for a new timeshifted channel, BBC1+1.
