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It was everywhere, this new era of calm and managed expectation: in the newspapers, on the telly, in the pub.
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Who's it for: Those with managed expectations.
However, they often struggled to articulate the various ways they managed expectations.
You just have to manage expectation".
Ranieri is thus not managing expectation but steering his players away from it.
"Managing expectation?
Part of our job is managing expectations".
And, more important, trying to manage expectations.
Now, the key will be managing expectations.
"We have to manage expectations," he says.
"We have to manage expectations," he said.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com