The most successful songs on the service have been by high school groups who manage to leverage their real-world connections to drive sales online.
Mary Cronin, Ph.D., a professor of management at Boston College says she doesn't think it was a particularly well-strategized or savvy move by Apple, but "If they can manage to leverage [the] PR from the reaction and the iPad takes off, I'm sure there will be speculation that they planned it all along".
"They've managed to leverage what every good boutique does, which is know their customer," Mr. McGuire said of eMusic.
The city has managed to leverage a $124 million investment in publicly accessible riverfront into $4 billion in corporate, public, nonprofit and entertainment development downtown.
And I'm hardly focusing on the county's ownership of one of the only amusement combinations of park, pool, beach and ice rink within a day's drive, something it has managed to leverage into years of losses.
While blacks hold 15 seats in the State Legislature and are mayors of some New Jersey's largest cities, they have not managed to leverage that strength and catapult a candidate into statewide office, said Walter Fields, a former political director of the New Jersey chapter of the National Association for the Advancement of Colored People.
And it managed to leverage the patents — which Google valued at $5.5B — to at least some positive outcome.
Ultimately, Tehran has managed to leverage its position to the point where it could wield influence across the Shiite/Sunni divide by championing, indeed provoking, the largely Sunni Hamas movement in Gaza against Israel.
Although MP3.com has managed to leverage such PR coups as the $11 million equity investment from Sequoia Capital and Idealab and the sponsorship slot on Canadian singer Alanis Morrisettes upcoming tour, the positioning for the site is hardly secure.
GitHub is a classic example where, unlike its predecessor SourceForge, it has managed to leverage a successful subscription based freemium model for its service.
With the Surface Book, Microsoft managed to leverage that expensive, paid-for knowledge and build something compelling out of the gate.
