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Hodgson's great merit is that, unlike the too-clever-by-half Benítez, he is a master at making things simple.
Making things simple We all know our sector is facing a number of challenges, but digital tools can help us to do more things more easily.
But something that movies are good at (the kind that make $209m, anyway) is sanding off a story's awkward edges, making things simple that might not be simple at all.
Engagement comes as a result of making things simple: People are interested in having their say on things like funding for local projects but much less so when it comes to the top things people actually go to their council website for – like paying their council tax.
Google acknowledged location sharing is a sensitive topic but told TechCrunch, "This is about making things simple, accessible and giving people that access to transparency…Anyone with bad intentions can find many other apps and means out there.
The current debate in Washington over ivory policy has far less to do with protecting elephants than it does with satisfying the assumptions of animal rights groups, making things simple for government officials and accommodating the special wants of hunters and the special needs of musicians and museum curators.
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Amazon.com is a prime example of a site making things simpler.
Stephen J. Morello, a deputy correction commissioner, said visitors who find their own ways to deal with the prohibitions "are making things simpler for them and for us".
Making things simpler would enable Tesco to cut the price of its main line further while really challenging the discounters on quality.
It's making things simpler for our customers and internally for our care reps and salespeople.
"We're making things simpler and we're trying to be upfront about it.
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