But by literalizing this fact — by making print books the antidote for an actual disease — "The Word Exchange" comes dangerously close to arguing for literature as medicine.
Other newspapers which have tried to ring-fence their profit making print operation are now struggling with declining ad sales revenue.
Despite costing print publishers the revenue from those pages of tiny type, such a change would be likely to help them in the long run by making print a more attractive medium for the drug companies.
Nothing says modern web tech technology like making print shopping catalogs available online – or at least that's what Microsoft and shopping search engine TheFind must have been thinking.
"It became clear that one big problem in the book industry right now is that the tools and workflows for making print and digital are so cumbersome, costly and time-consuming.
Vice Media started out making print magazines but has recently gained traction with edgy, even gung-ho, online video reports — including a recent series shot from within the self-styled 'Islamic State' in Iraq and Syria.
