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"We're not just making partnerships and sponsoring," Mr. Linder said.
Bustle of business being done was audible.Tough economic times are making partnerships more important than ever.
"I'm basically going round the world making partnerships for them, talking about their products, seeing what we can do together," shesays.
It seems to me that in all of the successful partnerships identified within the British Council report Building Skills, Building Partnerships, it is this combination of clarity of aims and inherent goodwill that has been instrumental in making partnerships work over the long term.
Car rental companies are making partnerships with new providers to offer transportation as a service.
"Whilst we've got players that are batting well, we need to work hard at making partnerships, and when we get on top we need to push home the advantage," Chapple, 38, continued.
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"In the ever-changing landscape of the music industry, it's important to make partnerships".
Michael Mulgrew, president of the United Federation of Teachers in New York, said competition made partnerships unrealistic.
He made partnerships with Canadian firms and universities, and, more successfully, with Canadian non-governmental organisations, whose contributions CIDA matched, sometimes four times over.
Murdoch was not alone in his interest – and Vice has grown by not being afraid to make partnerships with more established media players.
Inefficiencies, bureaucratic complexities and the major capital investments needed for setting up a subsidiary have made partnerships with Chinese distributors the norm.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com