With oil prices driving up transportation costs, manufacturers have engaged in a race to make packaging more lightweight.
The review also said Government will work with business to encourage more recycled content in packaging and to make packaging more recyclable, will consult on increased targets on packaging producers from 2013 and work to remove barriers to improve energy from waste schemes.
And for a company that spends its time making packaging, Lumi's founders are also thinking pretty deeply on how to make packaging more sustainable.
According to PulpWorks, the drive to make packaging more sustainable and recyclable will continue to grow in importance and is predicted to become the No. 1 global challenge facing companies--even more than costs--by 2023.
For some participants, making packaging looking more similar to cigarette packaging (Packs 3 5) reinforced that waterpipe smoking was dangerous for health: "I think that one (Pack 3) is more like cigarette box and we associate cigarettes as being bad…." (Group 4, Participant 5: male, aged 26, Arab ethnicity, 3x week waterpipe user, dual waterpipe/cigarette user).
"It will make the packaging more expensive, and they said they are not going to raise prices," said Nomi Ghez, a Goldman , Sachsanalyst, who estimated the additional cost at 2 cents to 3 cents a can.
Lego also plans to make its packaging more environmentally-friendly.
Unilever said this had made packaging, ingredients and equipment cost more money.
They've called on record companies to make the package more appealing.
Although "autonomy" is a word the Free Aceh Movement says it will never accept, this could yet be the outcome, if the Indonesians make the package more attractive.
