"If we weren't making decisions based on marketability, John Malkovich would be in every movie," a top studio marketer says.
I see him as a sort of Ian Dury of the art world, someone who keeps on trucking, doing his own thing, making absolutely no concessions to fashion or marketability, but generally giving pleasure to everyone who comes across him.
But the researchers noted: "Such breeding programmes will not be a panacea for many reasons including the affordability of improved seeds and the numerous criteria used by farmers in making planting decisions that include taste, tradition, marketability, growing requirements and yield".
Like many contemporary franchises with established marketability, that puts the onus on foreign grosses, making patrons in these movies' home country an afterthought.
Nevertheless, he said some changes had to be made to improve the marketability of the complex.
For all his success, the mixed-race background that gave him a special kind of marketability also made him something of an outsider among a group of peers who, like Rosberg, generally embody the traditional image of the European grand prix ace.
A simmering undercurrent of hostility towards Tan remains after his decision to change the club's colour from blue to red - all in the name of "maximising marketability" to make Cardiff "as big as Man U and Liverpool" in Asia.
Many home care agencies refuse to invest in their employees, making it difficult for providers to improve their quality of service and workforce marketability.
Yet while there is no substitute for internal rapport, chamber music groups today face a hurdle that is seemingly peripheral to the art of making music: an increasingly saturated marketplace where matters of image, star quality and what a press agent would classify as "marketability" are of prime importance.
Young musicians making their New York debuts have the problem of drawing an audience, often against heavy competition, before they have established a reputation, let alone marketability.
