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Maybe, instead of killing it off, the world should be working on making it more useful.
But on Tuesday, StumbleUpon is introducing a feature that will give users the choice of considerably less randomness, in the hope of making it more useful.
Google's approach is more revealing than the ±3 day option most sites have, and while Kayak does have a fare chart showing highs and lows over an extended period of time, Google's is interactive, making it more useful.
In addition, some problems with the email client underwent some bug fixes, making it more useful as a smartphone.
Nivi and Naval are doing a great job of making it more useful by adding geographies and such.
It can also be bent and positioned to illuminate hard-to-reach areas, making it more useful than just a simple wearable flashlight.
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Google continues to revamp its Finance site to make it more useful compared to its more widely-used competitors.
It would also be eminently sensible to think about how to change the microcredit model to make it more useful for those who really can use it to get out of poverty by starting businesses.
Perhaps, though, there is a way to make it more useful even without changing its basic methodology.
Last year, Google paid $625 million to acquire the e-mail security company Postini to bolster its online Apps service to make it more useful inside businesses.
Basically, Google has taken a process that many were already using and streamlined it to make it more useful.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com