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"It's not about making it easy to publish your paper.
Adobe has done everything it can to protect the format instead of making it easy to publish PDFs as full Webpages.
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Matters aims to address such problems by making it easier to publish bits and pieces of science.
David Cameron said his was the first government to "name and shame" employers who failed to pay the correct amount, and it was making it easier to publish names of other firms breaking the law.
Personal digital cameras and video recorders have greatly reduced the cost of producing high-quality images and made it easy to publish them online.
A darker development is the abuse of blogs, social networks, maps and video-sharing sites that make it easy to publish incendiary material and form hate groups.
The company's idea was simple: Make it easy to publish short messages via mobile phones.
The company is working on APIs so that other sites can take advantage of its image search technology, as well as integration with blogging platforms to make it easy to publish notes to your blog.
There is very little up-front investment for self-published authors except for a good story and a little HTML gumption and Amazon, PayPal, and Barnes & Noble (and Apple) made it easy to publish anything, any time.
"The original idea was to make it easy to publish content on the Web and find an audience.
Has new technology made it easier to publish?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.
Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com