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"Having made food a more fashionable object," Gopnik writes, "we have ended by making eating a smaller subject".
For one thing, he noticed goldfish getting progressively smaller, making eating a record number of them less of an accomplishment.
Making, eating and digesting food have consequences – you don't need to be an academic to understand that.
Both a coconut tapioca tart and a collection of creamy gelati sit atop wafers that are far too hard, making eating an awkward chore.
"The problem here is that you're dealing with a segment where you have these huge obesity issues and you're making eating Big Macs and double cheeseburgers look like it's fun and exciting," said Jerome Williams, a professor of advertising at the University of Texas, Austin, and one author of an Institute of Medicine report last year on the marketing of junk food to children and teenagers.
Now the cancer has spread throughout his throat, making eating and talking difficult.
Similar(35)
Got to make eating interesting.
The food industry has tried to make eating vegetables easier.
The goal: to make eating shark fin socially unacceptable.
Stage 1, a palate expander, makes eating awkward and unhappy.
The actor could make eating a cheeseburger look profound.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com