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Patton said piracy would be best combated by making content available, easily accessible and reasonably priced.
Content management systems then enable the organization to scale ideas quickly by making content available and accessible around the world.
"Services like Netflix, LoveFilm and Blinkbox are transforming the video business by making content available over multiple devices," said Kim Bayley, director general of the ERA, which provides a roundup of figures from across the music, video and gaming industry.
Then there is paid-for online TV, which broadly splits into two approaches: making content available either through subscription, like LoveFilm's model; or on a pay-as-you-go basis, where viewers are charged show by show.
2. Making content available is not the same as making it readable One of the things I try to explain early to our publishing MA students is that effective publishing is often most evident when invisible.
But this also means that the responsibility for not making content available is within the author's control – and just because you have written something does not mean it should immediately be shared.
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"Publishers have control, they choose to make content available for free online," he added.
Patton said the best solution to unlawful downloads was to make content available and easily accessible at reasonable prices comparable with similar markets overseas.
The take-up and feedback was positive and I wanted to find better ways to make content available to staff across the organisation.
Having long made content available free online, news providers are starting to restrict access to some or all of it to paying subscribers.
The licence allows Twitter to make content available "to other companies, organizations or individuals who partner with Twitter for the syndication, broadcast, distribution or publication of such Content on other media and services".
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