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Finally, if regulators wish to increase the number of producers choosing to certify, weakening standards and making certification easier to obtain will not always lead to that result.
Lower standards will often decrease the certified price premium and/or reduce the producer's motivation benefit, making certification the less desirable choice.
Clonal reproduction makes it difficult to produce pathogen-free propagation material, thus making certification complicated.
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Some progress has been made: certification laws have been changed, for example, to recognise western standards.
But the Regents voted last year to make certification requirements more rigorous.
This effect reduces the certified price premium and makes certification less desirable for the producer.
Together, these factors make certification much less desirable when the standard exceeds the producer's ideal.
The higher price, consequently, makes certification a profitable strategy for most producers of credence goods.
One possibility is to make certification mandatory for firms that have significant economic transactions with the Federal Government of Mexico.
As we have seen, a higher certified price premium makes certification optimal for the producer under a broader set of circumstances.
The fact that Mediterranean fruit and vegetable production constitutes a significant trading sector of the European food market, which imposes certain quality certification requirements (Kalaitzis et al. 2007), makes certification also a significant strategic choice for farm businesses.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com