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One of the makeup industry's largest brands took a big step forward on Tuesday.
Max Factor, who started his business in 1909, was one of the pioneers of the modern makeup industry, inventing products such as Pan-Cake makeup and lip gloss.
Two decades later, at age 63, he is a preservative-free cosmetics tycoon with plans to make over the global makeup industry.
Massive multinational corporations dominate the makeup industry, but in recent years they have been creating or acquiring boutique brands in order to crack the market for premium makeup.
Stowaway Cosmetics is a startup taking on the $60 billion makeup industry by selling pint-sized lipsticks, blushes and foundations direct to consumers.
Memebox, a recent YCombinator grad, is using technology to better leverage the broad trend of Asian cosmetics being a bellwether for the global makeup industry.
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The racial makeup of the industry matters.
Also, over the last decade the demographic makeup of the industry is far more diverse than it used to be.
Some customers, he said, may ask, 'What's in it for me?' " In the years since the rule passed, the makeup of the industry remains relatively unchanged.
And it is the same in publishing: the social makeup of the industry (the editors, agents and so on) is almost always narrower than that of the artists.
Ms. Gilbert, a film industry makeup artist, developed the products for Hollywood actors, but now many use her line every day off-screen, she said, though she declined to name any.
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