Outside of stag-night "banter" or cheap sitcom laughs, drag is largely a cult concern, but its mainstream impact has been felt more keenly in recent times, from Kim Kardashian pushing drag-style contouring makeup, to the concept of "throwing shade" being adopted in everyday conversation.
With his latest line for Dior Beauty, Tyen, the company's creative makeup director, takes the concept of matching your lipstick to your dress to a whole new level.
Upbringing has the biggest influence, but we can all reshape our mental makeup and learn new concepts.
"I've always been fascinated with the concept of kabuki makeup," Nars says.
They could laugh about the sartorial and linguistic dogma of the period (flat shoes, no makeup, and the still-hilarious concept of "herstory").
Backstage at Carven, the makeup artist Nina Haverkamp explained the concept behind the lipstick she applied on the models: "This girl applied it yesterday evening — and was out kissing all night.
Normals describe the project as like a wearable avatar that exists "both physically and digitally" and it's reminiscent of designer Jenny Lee's concept for augmented reality makeup.
The results are robust to alternative estimation techniques, measures employed to operationalize key concepts, and the industrial makeup of the sample.
Of course, humans familiar with the concepts of lighting, grooming, makeup and — what do they call it?
Once CHECKED IN, models are grabbed by HAIR and MAKE-UP, whose stylists erase any evidence of previous shows and recreate the CONCEPT finalized at the HAIR AND MAKEUP TEST.
