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2) Package what makes you unique (clear position in the market around your uniqueness or special).
It makes you unique".
That makes you unique.
It explains why you exist and what makes you unique.
But that very thing makes you unique in another way.
You can be who you want to be in life and that's what makes you unique.
Basically whatever it is that makes you unique and individual, play up on that.
"In my opinion, having one parent is cool and makes you unique".
To find the right brand for you, you need to focus on what makes you unique.
Focus on what makes you unique and what you offer to an employer.
Take inventory of what makes you unique.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com