In order to get us to press the buy button, businesses first must grab our attention and then make us interested enough to click on it.
Abnormal lipid profiles identified in VL patients (Ghosh et al., 2011; Liberopoulos et al., 2002) made us interested to look at the status of serum lipids in L. donovani-infected mice.
Nighy going small, performance-wise, does not diminish our interest in the quietly aggrieved spymaster Johnny Worricker; it only makes us more interested in what he's not saying and what he's thinking, and his stillness makes the character's rare outbursts all the more effective.
Now that makes us really interested.
I feel like modern, uber-connected life has made us less interested in "local news" as we used to think of it on a city or region level, but more interested in the micro-local, hence the excitement in the Valley around Foursquare, CitySourced, and a host of location-aware iPhone apps.
Might it be possible, do you think, that we are actually achieving more sophistication, that wider influences and incomings are making us less interested in this sort of thing, quite a lot of it shot through with class?
The latter makes us petty and mean-spirited, interested only in our own advancement and not in that of others.
But might the news that regular saunas lasting longer than 20 minutes halve the risk of heart disease make us Brits more interested in installing them in our own homes, as many do in Finland and Sweden?
But the fact that it is continuing to add to its stockpile has, in the words of one Obama administration official, "made us increasingly less interested" in the deal to ship part of Iran's fuel out of the country temporarily, for processing into a form that could be used in a medical reactor in Tehran.
