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His voice is that of a humanist, not a corporate functionary, which makes it persuasive.
Usually I hate that kind of inspirational garbage, but to my mind science makes it persuasive, and also because Dr McKay pointed out at the end of our conversation: "Our brains are like muscles.
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Steinberg not only questions the impacts of scientific research but the social conditions and cultural context that make it persuasive.
This study provides theory and field evidence on the social process of hardening soft accounting information to make it persuasive for planning organizational change.
However, the limited availability of real physical data makes it less persuasive.
The problem is that in citing such examples, Mr. Metcalf is himself confusing grammatical mistakes with innovation: just one of the stumbles in this book that makes it a lot less persuasive than it might have been.
Boudry et al. ([2010b]) have pointed to equivocation in the concept "information" in ID, with its scientific interpretation of "a measure of randomness" being replaced by its colloquial use of "meaningful message" thus making it more persuasive to refer to DNA sequences as "designed".
I suppose you could do that on a voice mail, but on e-mail you can take your time to compose the message, to make it as persuasive as you possibly can".
Within the pages of a novel an event that is only slightly improbable in real life – say, an unexpected encounter with a long-lost childhood friend – may seem wildly unlikely: the writer will have to work hard to make it appear persuasive.
Moreover, MTT assays of the stable cell lines made it more persuasive by revealing no statistically significant differences in cell proliferation among the stable cell lines (P>0.05, Supplementary Figure 3).
Give your opinion and back it up with reasons to make it more persuasive.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com