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She makes familiar historical figures seem fresh and unfamiliar ones seem vitally important.
2D platformers can seem old-fashioned, but this aesthetic makes familiar moves feel fresher.
Lester's language can be evocative, as when he writes that Ray Charles "makes familiar songs sound as new as today's sunrise".
In such early poems, the so-called "Martian" technique, the bizarre juxtaposition which makes familiar things strange yet simultaneously more recognisable and affecting, is instantly established.
The first time you look at a road or park through your phone camera to see a fictional creature standing feels like a little bit of magic that makes familiar spaces feel exciting again.
and some slick rhymes from the underrated Houston rapper Bun B. By mixing and matching, DJ Vlad makes familiar tracks sound new again: Jay-Z's "Moment of Clarity" is enhanced with rhymes from Shakur, the Notorious B.I.G.'s "Everyday Struggle" is reborn over an old Jay-Z beat and Ludacris's "Stand Up" gets a old-fashioned funk makeover.
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To make familiar, or to make foreign?
"I love finding ways to make familiar characters into someone unique," Ms. Ashford said.
Part of the twentieth-century modernist program was to make familiar things seem strange.
But Ms. Mathews's thoroughness manages to make familiar ground feel fresh.
"It's funny to the eye," he said, "when trained dancers make familiar shapes and movements.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com