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Exact(14)
Mobile makes computing look easy; not only easy but sexy too.
Computer designers, scientists and manufacturers have long known that the sense of touch makes computing faster, more efficient and accurate as well as more entertaining.
So Apple could stand to benefit with competitive machines and prices, plus the company's traditional message that the Macintosh system makes computing easier.
This happens precisely because more efficiency makes computing cheaper.
The best technology makes computing effortless and accessible to more people.
It makes computing more personal and more attached to the world we actually live in.
Similar(45)
It comes 30 years on from a BBC push to make computing mainstream by putting BBC Micro computers in the majority of schools.
Some computer scientists have pushed ever since to make computing a central part of a liberal arts education.
In the '80s and the '90s, engineers built products so people wouldn't need to 'speak computer.' Apple and Microsoft made their fortunes by making computing accessible to everyone, through a visual, intuitive user experience.
Adrian Shaughnessy, publisher, Unit Editions He made computing sexy.
In 1984, the graphics-based (rather than text-based) Macintosh made computing accessible.
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